Labatt Brewing Company

Turning insights into action

Turning insights into action for lasting change

Challenge

Labatt Canada realized that for sales leaders to win with retailers, they’d need to engage in a new, data-driven approach. An approach that would help them underpin each of their retailer interactions with solid, data-led insights and thought-leadership.

Solution

A twofold initiative. A data-driven simulation space in which Labatt sales leaders would need to work together under pressure to make hard choices and uncover collective pain points. Teams would then take their results back to the drawing board, using see6’s methodologies, tools, and resources to practice new retailer-facing behaviors.

Turning insights into action for lasting change

Challenge

Labatt Canada realized that for sales leaders to win with retailers, they’d need to engage in a new, data-driven approach. An approach that would help them underpin each of their retailer interactions with solid, data-led insights and thought-leadership.

Solution

A twofold initiative. A data-driven simulation space in which Labatt sales leaders would need to work together under pressure to make hard choices and uncover collective pain points. Teams would then take their results back to the drawing board, using see6’s methodologies, tools, and resources to practice new retailer-facing behaviors.

Client
Labatt Brewing Company
Location
Toronto, Canada
Industry
CPG, beverages
Client
Labatt Brewing Company
Location
Toronto, Canada
Industry
CPG, beverages

Concept

It became clear that while the teams were strong in many areas, they all struggled with the side-effects of disregarding data: relying on groupthink, taking comfort in assumptions, and rushing to action without taking time to plan.

Our journey together would be twofold. First, Labatt sales leaders would need to work together as a team within a simulated space to experience their own strengths and ineffective behaviors in action. Then, teams would participate in complementary upskilling follow-up sessions, using the right tools and resources to turn their insights into action.

Concept

It became clear that while the teams were strong in many areas, they all struggled with the side-effects of disregarding data: relying on groupthink, taking comfort in assumptions, and rushing to action without taking time to plan.

Our journey together would be twofold. First, Labatt sales leaders would need to work together as a team within a simulated space to experience their own strengths and ineffective behaviors in action. Then, teams would participate in complementary upskilling follow-up sessions, using the right tools and resources to turn their insights into action.

Creative

In order to create team-wide recognition of strengths (competitiveness, communication) and fault lines (groupthink, rushing to action) we designed a highly engaging simulation that forced teams to work together across silos to share information, creating space for both disagreement and alignment on critical data-driven strategy.

We then designed three virtual sessions using materials from our Intelligence Lab© to connect learning and insights from the simulation with actionable real-world skills and habits that leaders could use in retailer relationships.

Creative

In order to create team-wide recognition of strengths (competitiveness, communication) and fault lines (groupthink, rushing to action) we designed a highly engaging simulation that forced teams to work together across silos to share information, creating space for both disagreement and alignment on critical data-driven strategy.

We then designed three virtual sessions using materials from our Intelligence Lab© to connect learning and insights from the simulation with actionable real-world skills and habits that leaders could use in retailer relationships.

Process

Our simulations are always driven by research and desired client outcomes, and this was no different. After gathering intake from Labatt stakeholders, we set to work creating a complex environment that was swimming in data – some useful, some distracting – just like the real world. We asked ourselves how we might gamify stressful situations and bring out complex reactions. And then, of course, we made it look (and sound) incredibly cool.

When creating our Intelligence Lab© retrospectives, we knew it was imperative to put the sim outputs into action – so we created a life-like fictional scenario and practiced using data to formulate a hypothesis, map assumptions, and formulate key questions with a fictional retailer.

Process

Our simulations are always driven by research and desired client outcomes, and this was no different. After gathering intake from Labatt stakeholders, we set to work creating a complex environment that was swimming in data – some useful, some distracting – just like the real world. We asked ourselves how we might gamify stressful situations and bring out complex reactions. And then, of course, we made it look (and sound) incredibly cool.

When creating our Intelligence Lab© retrospectives, we knew it was imperative to put the sim outputs into action – so we created a life-like fictional scenario and practiced using data to formulate a hypothesis, map assumptions, and formulate key questions with a fictional retailer.

Results

Labbatt sales leaders identified more than 28 lessons, crafted more than 56 new business-focused questions and created more than 25 new behaviors to bring to future retailer interactions. And leaders had dozens of reflective and actionable insights – here are just a few examples:

“I started out overwhelmed but stepped back – take a breath before taking action.”

“I will use data and present it to retailers as if they’re on our team.”

“It’s important to harness collective intelligence and ask the right questions of the right people.”

Results

Labbatt sales leaders identified more than 28 lessons, crafted more than 56 new business-focused questions and created more than 25 new behaviors to bring to future retailer interactions. And leaders had dozens of reflective and actionable insights – here are just a few examples:

“I started out overwhelmed but stepped back – take a breath before taking action.”

“I will use data and present it to retailers as if they’re on our team.”

“It’s important to harness collective intelligence and ask the right questions of the right people.”

see6 is a game-changer for leaders tasked with engaging remote teams. After running the highly-engaging simulations, our teams are eager to apply what they learn to the field, resulting in improved engagement with customers.

Devin Hastie
Sr. Manager Canada Learning & Leadership Development, Labatt Breweries of Canada

see6 is a game-changer for leaders tasked with engaging remote teams. After running the highly-engaging simulations, our teams are eager to apply what they learn to the field, resulting in improved engagement with customers.

Devin Hastie
Sr. Manager Canada Learning & Leadership Development, Labatt Breweries of Canada

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